SS&A 2017-07-12T16:44:03+00:00


Communication and media strategy that attracts a crowd

The Brief

Over the last 4 years Dutch Media has implemented a new marketing  strategy at the SS&A Club Albury, with a multi destination philosophy.

The strategy has included creating 5 new brands within the venue, with  the focus on bringing different demographics into each brand. The result has been a 20% increase in patron attendance and 17% year on year growth in food and beverage turnover.  The strategy includes strategy and design and production TV, Radio,  Outdoor, Digital Display, Social Platform, In Venue and print collateral, plus a mix of traditional and digital media strategies across regional  Victoria and Southern NSW.

  • Television Commercials

  • ATM Screen Promotions

  • Campaign Posters

  • Card Designs

  • Google Ads

  • Radio Audio

  • Sub-Branding